About Us

Max Muscle, established in 1990, is the premier franchise specializing in sports nutrition, Max Muscle offers a diverse but intergrated product mix of innovative nutritional supplements, fashionable athletic apparel and magazine publishing that targets a broad consumer base with a true passion for fitness and health. This combination is unique within the industry and has allowed Max Muscle to establis itself as a market leader within the health and fitness industry.

The fitness industry is growing very rapidly and Max Muscle enjoys a permium position within the specialty end of the market. the sports nutrition market is a $22 billion dollar industry that, prior to Max Muscle, was without a nationally original and only national franchise for this exclusive market.

Currently, Max Muscle has over 100 franchise locations operating across the United States with a projected 750 new franchises in the next 5 years. Max Muscle began its nationwide expansion in 2004 and has recently added many new store locations and image along with a dynamic new store design to give customers a truly one of a kind in-store-experience.

Founded by athletes committed to living a healthy lifestyle that exerice and nutrition provides,Max Muscle manufactures a high quality line of sports nutrition products and custom athletic apparel that has remained popular for over a decade.